At Perigon Research, we believe that behind every choice, there’s a story waiting to be told. Our qualitative research services are crafted to delve beyond surface responses and reveal the underlying emotions, motivations, and cultural nuances that shape people’s actions and preferences. From exploring new product ideas to redefining brand narratives, we help you understand the human side of data.
We don’t just gather opinions — we capture authentic, unfiltered perspectives through immersive, people-first methodologies. Our approach ensures every insight carries depth, empathy, and strategic relevance, empowering brands to connect meaningfully and make informed, future-ready decisions.
Engage with target audiences in collaborative, moderated sessions where spontaneous conversations reveal honest reactions, perceptions, and emotional triggers around your brand, product, or campaign.
Personalized, conversational interviews designed to uncover deeply held beliefs, unmet needs, and decision-making frameworks — offering context-rich narratives that numbers alone can’t explain.
Observe consumer behavior naturally in digital spaces, capturing how people interact with platforms, products, and services in real-life contexts to surface insights beyond claimed preferences.
Track participant experiences over days or weeks through structured digital diaries, offering a window into shifting moods, preferences, and decision points as they evolve.
Facilitate thoughtful, multi-day conversations in a secure online space where participants reflect, respond, and engage on complex or sensitive topics at their own pace.
Accompany consumers virtually or in-person on their shopping journeys to witness first-hand the influences, hesitations, and emotional cues that guide real-time buying decisions.